Not ready? Not true. AZ is prepared for drought. Help us stay that way.
That’s the message being promoted in a new joint CAP/SRP online campaign launched this week. The ads, running on Buzzfeed, direct viewers to droughtfacts.com to get the facts about Phoenix’ drought situation, what’s being done and how they can help. The campaign also includes an outdoor billboard in Maricopa County. Campaign messages promote Arizona's preparedness for drought, water banking strategies and maintaining consistent water use levels despite significant population growth.